Insights
Thinking in systems.
Essays for founders of service companies — on systems, sales, leadership, AI and operations. Written slowly, meant to be useful for years.
The Founder Trap: why your best employee is killing your growth
The most dangerous dependency in a service business isn't a client or a supplier. It's you. How founder-dependence forms, why working harder deepens it, and the only way out.
Nobody wants your software
Clients don't buy CRMs, automation or AI. They buy Tuesday evenings at home. Sell the transformation, implement the technology. — Coming soon.
Five minutes: the new standard for follow-up
Speed-to-lead is the cheapest competitive advantage left in local services — and almost nobody has claimed it. — Coming soon.
AI belongs in the workflow, not on the homepage
The businesses winning with AI aren't talking about it. They're answering enquiries at 11pm while their competitors sleep. — Coming soon.
The calm company
Busyness is not a badge of honor — it's a symptom of missing systems. What the calmest businesses I've seen all have in common. — Coming soon.
Your website is not marketing. It's infrastructure.
Treating the website as a brochure is why it stopped producing. Treat it as the front door of a system, and everything changes. — Coming soon.
Reading about systems is a start.
Installing one is a decision.