About Eric
I didn't set out to specialize.
I set out to build things properly.
Thirty years, three countries, three languages, and half a dozen industries. Every chapter taught a different lesson — and every lesson pointed to the same conclusion.
The journey
Not a biography. A pattern, discovered one business at a time.
Broadcast roots
The Hague, Netherlands. Grew up inside the family's broadcast and video production company, REVIC — learning cabling, tape-based editing and format conversion between political news shoots and commercial productions. Co-founded FAVB soon after to restructure the family business into a leaner AV operation, before leaving with family to build a life abroad.
Hospitality and diving
Dominican Republic, then Mexico. Certified as a PADI Divemaster, Instructor and later Master Instructor — running dive shop logistics, teaching recreational courses, and eventually chasing technical and cave diving certifications. The first real lesson in service: a promise kept underwater is still a promise.
Building a certification pipeline
Cancún, Mexico. As PADI Course Director at Aquaworld, then co-founder of ScubaCaribe Dive College, personally certified over 2,000 students and 800+ instructors — and built GoProMexico.com to recruit them, an early lesson in SEO and paid search. Four consecutive years as PADI Platinum Course Director, and the first 5-Star Gold Palm CDC inside a resort.
Learning to build the web
A formal detour: web development certification through CIW. The pivot from teaching people underwater to building systems online.
Livestreaming before it was normal
Founded Cancun Live Weddings, one of Mexico's first companies built specifically to livestream destination weddings to audiences abroad. Built the technical infrastructure from nothing, grew it into a recognized name across the Riviera Maya — and sold it.
Scaling video production
Founded OnlineAVP to handle production, livestreaming and technical AV at scale, including directing the production of 700+ hotel videos for PriceTravel across Mexico and the United States.
Immersive media, systemized
Co-founded Interactiva360 to expand into Google Street View 360° virtual tours — then built and trained a network of certified production partners so the work could scale past hotels into real estate, retail and beyond.
Marketing systems, at scale
Seven years as Director of Marketing at INSPIRE México: website, SEO, marketing automation, CRM and social strategy, plus launching the INSPIRE Academy training platform. This is where automation and growth systems stopped being theory and became the day job.
Back to live, and building with AI
Now: partner at Castelein AV for international business development, co-founding First Impact Live for corporate broadcast production — and designing this very site in direct collaboration with AI. The broadcast kid from The Hague, thirty years later, still making sure the show goes on.
The conclusion
On a broadcast, in a business, or in a website — the work that holds up was never about talent. It was always discipline.
What I believe
Discipline beats improvisation.
A broadcast, a pipeline, a shipped website — different surfaces, same standard: rehearsed, redundant, ready before it's live.
Businesses don't need more software.
They need better systems. Tools are cheap and everywhere; what's rare is the architecture that connects them into something that runs on its own.
Technology is the implementation. Transformation is the product.
Nobody wants a CRM. They want the Tuesday evening at home, the pipeline that doesn't panic when they're sick, the business that grows while they sleep.
Fast doesn't mean sloppy.
AI collapsed how long a website takes to build. It didn't lower the bar for what "done" looks like — if anything, it raised it, because there's no excuse left for shipping something generic.
Strategy before software. Always.
I've never seen a business automated out of a positioning problem. We decide what should exist before we build anything that does.